Allan Dib’s book, ‘The 1-Page Marketing Plan,’ is a book for entrepreneurs to up their marketing game with a simple strategic and tactical vision for making more money through marketing.
Dib’s one sentence summary of the book, given in the introduction, is: “the fastest path to money." And this is what he lays out in slightly north of 200 pages in this paperback which outlines the why and how of marketing for an entrepreneur. Or at least according to him this is the fastest path. I’m assuming bank robbery is not an acceptable method to compare here. I’ll go ahead and rule out counterfeit money too. Hey, that’s a bunch of Monopoly money!
In all seriousness despite not having a small business, I do have aspirations of writing a few E-Books and making an extra dollar on this blog one day, so I am kind of in the target market here. I’m not even sure why I bought this book, but I’ll blame it on some successful marketing that Mr. Dib is most likely responsible for.
It’s always nice to know that generally speaking, even if you have an excellent product, you still need marketing to let people know about it! I hate this fact, but it seems like there is no way around it. Mr. Dib drives this little message home throughout the book.
The 1-Page plan this book comes up with literally is 1-Page, and it does seem smart to me. It’s not just about acquiring leads and making a sale, it also goes into the lifetime value of a customer, building a “tribe” of raving fans, and how to orchestrate referrals.
All in all for 200 pages, and a book I probably only spent 15 dollars on, I’d say it was a purchase very well made.
I can’t speak to it’s results, and personally I know for a fact that I’m not the best marketer around. But with this book and the 1-Page plan I have something to work with at the same time as I work on my writing skills to put together an E-Book one day.
The 1-Page plan is a set of nine boxes to fill in on a single page. It’s a page with three rows split into three columns.
The first row is for the “Before (Prospect)” stage of the marketing plan. The three columns are:
- My Target Market
- My Message to My Target Market
- The Media I Will Use to Reach My Target Market
The second row is for the “During (Lead)” phase and includes:
- My Lead Capture System
- My Lead Nurturing System
- My Sales Conversion Strategy
The third row is for the “After (Customer)” phase and includes:
- How I Deliver a World-Class Experience
- How I Increase Customer Lifetime Value
- How I Orchestrate and Stimulate Referrals
Overall I felt like the book gave a great guide to the overall marketing plan and strategy that I should build to sell an E-Book and get a few more readers for my blog; both in that I need to have a target market clearly defined, and also deliver value in a way that makes sense.
One thing I appreciated about this book was that it wasn’t just about quick marketing or cheap sales gimmicks. It was about building a quality marketing plan for a potentially very small or medium sized business. One of the messages was delivering value to customers more than just selling them something quickly, and this message seems to have been repeated a number of times. It must be important.
The book codifies a lot of marketing tactics and how to incorporate them into a strategy to market a business or product. The author obviously goes over many of his preferences, and for the most part I agree with him on just about all of it at first glance. For instance, he prefers building an email list and website or blog for his product instead of solely relying on social media. I agree 100%.
I’d recommend this book if you’re looking for a fairly quick read on marketing and some strategy and tactics to implement.
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